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Valuation of Your Agency

Your agency represents a lifelong investment of time, labor, blood, sweat, and tears. You’ve ridden out the highs and lows of running your own agency. Now, you may be thinking about how to monetize that lifelong investment for retirement.

The first and most important step in contemplating a future sale of your agency is to understand the value of your agency within the current market conditions and environment.


As you have heard many, many times over the years, an agency’s most valuable asset is its people… and particularly the owner(s). You own a service business whose primary assets are intellectual capital (your staff and owners) and the client relationships you have nurtured over the years. But how do you really value these intangible assets? Especially if you may be looking for an exit strategy?

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