Hiring 50 and Up
Despite the unemployment figures being ballyhooed in the press, an interesting phenomenon is occurring: the increased interest in, and hiring of, candidates 50 years of age and older. This seems to fly in the face of conventional wisdom that advertising, digital and marketing services is a "young person's game." Well, the game seems to be shifting a bit in favor of the gray-haired sage with maturity, experience and most importantly, the ability to self-manage.
We are, experiencing an increase in hires at this age. Several of our clients are interested in senior-management candidates "that have been there and done it." The appeal of these more seasoned veterans seems to be:
• Very little start-up time or training they hit the ground running
• They can self-manage effortlessly
• Highly disciplined
• Strong leadership skills
• "C-suite-ready" they can interact with a client's senior-management
team with little coaching
• They don't panic "under fire" or in stressful circumstances/situations
• Strong client management skills
Typically the over-50 candidates we have placed are not out looking for jobs and they are not unemployed, but have been aggressively recruited for specific senior-level skills and experience. There are even a few instances of over-60-year old candidates being recruited and hired for their unique experience.
Today's tougher economy, along with a desire to work longer before retirement, has increased the pool of senior management talent in the 50-65 age range. This candidate pool is typically involved in running departments, subsidiaries or managing/owning companies. They are highly engaged, active, hands-on managers that are not looking to slow down or "hit the beach."
Update: Unplugging From Legacy Media
Two weeks ago we wrote about unplugging from legacy media with an emphasis on consumers cutting the cable TV cord in favor of online video streaming. In this Tuesday's (2/21) Wall Street Journal (Marketplace Section) an article appeared on this very subject: "Over-the-air TV Catches Second Wind, Aided by Web" -- a very interesting corroboration of our view point on this subject.
Newsletter Update: 2/23/12
"Hiring 50 and Up"